Full Job Description
Join Our Team as a Digital Content Strategist at Ford Motor Company in Dearborn!
Ford Motor Company, a global leader in automotive innovation, invites talented individuals to apply for the position of Digital Content Strategist in our dynamic Dearborn, Michigan office. We are looking for an experienced strategist who is passionate about creating and implementing impactful content across various digital platforms. As a part of our forward-thinking team, you'll have the opportunity to influence our brand narrative and connect with our customers in exciting ways.
About Ford Motor Company
Founded in 1903, Ford Motor Company is a multinational automaker headquartered in Dearborn, Michigan. With a rich legacy of automotive excellence, we are committed to pushing the boundaries of technology and sustainability. Our focus extends beyond manufacturing vehicles; we strive to improve the lives of our customers through technology, including electric and autonomous vehicles. Our team believes in innovation, diversity, and teamwork as we continue our journey towards becoming the world’s most trusted mobility company.
The Role: Digital Content Strategist
As a Digital Content Strategist, you will play a pivotal role in shaping and driving our digital content strategy. Your expertise will help us to engage our target audience effectively, enhance brand loyalty, and support our overall marketing objectives. You will collaborate with various departments, including marketing, product development, and social media teams, to ensure that our content initiatives align with our strategic goals.
Key Responsibilities
- Develop and execute digital content strategies that engage customers and promote brand identity.
- Analyze target audience demographics, preferences, and behaviors to inform content creation.
- Collaborate with creative teams to produce compelling written, visual, and video content.
- Manage and oversee content calendar and ensure timely delivery of content across all platforms.
- Optimize content for SEO, ensuring maximum exposure and engagement across digital channels.
- Track and analyze content performance metrics and KPIs to refine future strategies.
- Keep abreast of industry trends and emerging technologies to enhance content strategies.
- Provide training and guidance to team members on best practices for digital content creation.
- Ensure brand consistency across all digital platforms and touchpoints.
- Act as a liaison between marketing, sales, and product teams to align content strategy with company objectives.
Qualifications
We are seeking candidates who possess a blend of creativity, analytical skills, and experience in digital content strategy. The ideal candidate will have:
- A Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- At least 5 years of experience in digital content creation or strategy, preferably in the automotive or technology sector.
- Strong copywriting and editing skills, with a portfolio showcasing high-quality content.
- Proficiency in SEO best practices and content management systems (CMS).
- Experience with social media marketing and analytics tools.
- Ability to work cross-functionally and manage multiple projects simultaneously.
- Excellent communication and presentation skills, with a knack for storytelling.
- Strong problem-solving abilities and a proactive approach to challenges.
- A passion for automotive technology and a commitment to sustainability initiatives.
Why Work at Ford?
At Ford Motor Company, we believe that our employees are our greatest asset. We provide a positive and inclusive work environment where everyone is encouraged to thrive. Some benefits of joining our team include:
- Competitive salary and performance-based bonuses.
- Comprehensive health benefits and wellness programs.
- 401(k) retirement plans with company matching.
- Generous paid time off and holiday policies.
- Opportunities for professional development and career advancement.
- Flexible work arrangements and a focus on work-life balance.
How to Apply
If you are ready to embark on a rewarding career journey with a leading company and make a significant impact on our digital content landscape, we invite you to apply for the Digital Content Strategist position at Ford Motor Company. Please submit your resume and a cover letter detailing your relevant experience and passion for the role.
Join us in shaping the future of transportation. Together, we can drive innovation and create a more sustainable world!
Anti-Discrimination Policy
Ford Motor Company is committed to promoting diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate and embrace our differences and are dedicated to creating an inclusive environment for all employees.
Connect with Us
Follow us on our social media channels and learn more about our hiring process, company culture, and the exciting projects happening at Ford. We look forward to welcoming you to the Ford family!